Achievements

✨ 158% Sales Growth on Hue Bridge Product. Crafted and executed a customer-focused content strategy, using research, data insights, and cross-functional leadership to drive significant sales lift for the Philips Hue Bridge.

🎥 Disney+ & Marvel Partnership Campaign. Led storytelling, creative direction, and campaign strategy for partnership marketing campaign—resulting in 1MM+ Instagram views, 65% of total sales from static ad, and 100% product sell-out.

💰 High-Performing Paid Media Campaigns. Directed high-performing paid media campaign content achieving 1,000%+ ROAS across social, display, and search formats.

📊 Amazon SEO Copy Optimization
Delivered a 5%+ lift in page ranking and conversions through natural, brand-consistent SEO copywriting, keyword research, competitive insights, and customer review analysis.